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Effective August 9, 2019


Your Privacy Matters

Your privacy is important to us. In the course of serving you, whether as an individual client or a participant in a program offered through a Corporate Partner, The Ayco Company, L.P. (“Ayco”) and Mercer Allied Company, L.P. (“Mercer”) may obtain personal information about you.  Obtaining this information is important to our ability to deliver the highest level of service to you and we recognize that you expect us to treat your information appropriately.

We want you to understand how we may collect, use, share, and keep information about you and the choices that are available to you as a client of Ayco and/or Mercer (collectively, Ayco and Mercer may be referred to in this notice as “we”, “us”, or “our”). This Privacy Policy sets forth the types of information we may collect about you, the purposes for which we use the information, the circumstances in which we may share the information, the steps we take to safeguard your information, and other important terms that apply when you use our services or products including our website located at (the “Site”). 

By accepting our services or using the Site, you accept our Online Privacy Policy, as it may be amended from time to time in the future (see “Changes to this Privacy Notice” below). If you are a prospective client, please remember as you review this Privacy Policy that information you provide to us may be governed by this policy.


Ayco is a registered investment advisor that provides financial counseling services to help its clients build and preserve their financial wealth.  Mercer is a registered broker-dealer and an affiliate of Ayco that distributes variable products and introduces clients to full-service carrying brokers.   Each of the services offered by Ayco and Mercer are referred to collectively in this Privacy Policy as the “Services”.  Our Services are made available through interactions with clients’ financial counseling teams, the Site, and third parties that assist us in providing our Services, including affiliates.

We may make links to websites or applications that are owned by third parties ("third-party websites") available on the Site. Information collected by providers of such third-party websites is governed by their privacy policies, which we encourage you to review. These third-party websites operate independently from us and are not subject to this Privacy Policy or any of our privacy policies.

In this Privacy Policy, we use the term “Personal Information” to describe information that identifies an individual or describes, relates to, or is associated with an identifiable individual. Personal Information does not include information that has been anonymized or aggregated so that it does not identify an individual.

In this Privacy Policy, we use the term “affiliate” to describe companies related by common ownership or control.  Affiliates may include financial and nonfinancial companies.  Ayco and Mercer are affiliates.  Other affiliates include Goldman Sachs & Co. LLC., Goldman Sachs Asset Management, L.P., Goldman Sachs Bank USA, The Goldman Sachs Trust Company, N.A., The Goldman Sachs Trust Company of Delaware, United Capital Financial Advisers, LLC, United Capital Risk Management, PFE Advisors, Inc., The Ayco Services Agency, L.P., The Ayco Services Insurance Agency, Inc., and our parent company The Goldman Sachs Group, Inc.

Personal Information We Collect

We collect Personal Information when you voluntarily provide it to us, either directly or through a third party acting upon your instruction.  Examples of circumstances in which you may provide us with your Personal Information include when you (i) receive Services; (ii) apply for a life insurance product; (iii) seek to open an Account; (iv) answer questions to determine what Services we might offer you; (v) complete a survey or otherwise provide feedback regarding the Services; or (vi) contact us with questions.

The Personal Information we may collect from you includes, but is not limited to, the following:

  • Name;
  • Contact information, such as e-mail address, mailing address, and phone number;
  • Social Security Number or Individual Taxpayer Identification Number;
  • Date of birth;
  • Citizenship information;
  • Occupation;
  • Tax filing status;
  • Financial information (such as information about your income, savings, and sources of wealth);
  • Family information, including your spouse’s and children’s Personal Information;
  • Information about your estate planning;
  • Information about your transactions and experiences with us;
  • Login credentials, routing numbers, and account numbers for the bank accounts you choose to link to our Services or disclose to us, and information in those accounts; and
  • Other information that we determine to be necessary or appropriate to provide the Services or that may be required under federal and certain state laws, such as bank account information, marital status, and employer information.

We may combine the Personal Information we collect from you with information we receive about you from other sources, such as your employer, address verification services and third-party providers of demographic and fraud prevention information.  When you interact with the Site on a social media platform, we may collect the Personal Information that you make available to us relating to that platform, including your account ID or username and other information included in your posts.

How We Use Your Personal Information

We may use your Personal Information as follows:

  • To provide the Services to you, which may include sharing such information internally as well as disclosing it to third parties, as described in this Online Privacy Policy and other privacy notices that we may provide to you in connection with the Services;
  • To respond to your inquiries, fulfill your requests, complete your transactions, and provide you with related   customer service;
  • To authenticate your identity and perform background checks;
  • To send administrative information to you, such as communications relevant to your use of the Services, and changes to the Site, the Services, and our terms, conditions, and policies;
  • To send you marketing communications that we believe may be of interest;
  • To improve Site performance and personalize your experience with the Site and the Services, including by presenting content, products, and services tailored to you;
  • To comply with contractual obligations, relevant industry standards, and our policies;
  • For our business purposes, such as data analysis, audits, market research, project planning, troubleshooting problems, developing new products and services, enhancing, improving, or modifying our services, identifying usage trends, fulfilling our legal and regulatory requirements, enhancing the security of the Site, and Services, and detecting and protecting against error, fraud, or criminal activity;
  • Perform analytics concerning your use of our online services, including your responses to our e-mails and the pages and advertisements you view while using the Site;
  • For any other purpose that we disclose at the time you provide, or when we collect, your information; and
  • For other purposes permitted by applicable law.

How We Share Your Personal Information

We may share your Personal Information with:

  • Our employees, affiliates and service providers who are involved in offering or administering the products and services that we and our affiliates offer;
  • Our affiliates, for their everyday business and marketing purposes as well as in connection with providing the Services;
  • The third-party custodians for your accounts, for any legal purpose, including to satisfy the custodians’ regulatory requirements as broker-dealers and custodians, including IRA custodians where applicable, and to facilitate the execution of transactions, including contributions and withdrawals; and
  • Our third-party service providers, who provide services such as website hosting, data analysis, information technology and related infrastructure provision, customer service, e-mail delivery, auditing, and other services.

In the event that you access the Services as brought to you by a third party through a co-branded URL, your e-mail address used to access the Services may be provided to that third party.

We do not share your Personal Information with non-affiliates so they can market to you.

Other Uses and Disclosures

We may also use and disclose your Personal Information as we believe to be necessary or appropriate:

(a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, or for other legal reasons; (b) to enforce our terms and conditions and contractual rights; and (c) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others.

In addition, we may transfer Personal Information to a third party in the event of a merger, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other sale or transfer of any or all of our business, assets, or stock, and during negotiations for the same.

We may aggregate your Personal Information in a manner that no longer reveals your specific identity. We may use and disclose aggregated information for any purpose.

We may also use and disclose, for any purpose, information that does not reveal your specific identity or directly relate to you as an identifiable individual, including the information described under “Information Collected Automatically,” below. If, however, we are required to treat such information as Personal Information under applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal Information, as detailed in this Online Privacy Policy.

Access and Choice

If the Personal Information on file for you changes, or if you no longer desire our Services, you may correct, update, or amend your Personal Information on the Site, by e-mailing Customer Support at, or with the assistance of your financial advisor team.  Please note that we may need to retain certain information for recordkeeping purposes and/or complete any transactions that you began prior to requesting a change or deletion. There may also be residual information that will remain within our databases and other records, which will not be removed.

If you decide at any time that you no longer wish to receive marketing e-mails from us, please follow the “unsubscribe” instructions provided in such e-mails. Please note that you cannot opt out of administrative e-mails, such as regulatory, billing, or service notifications.

You may stop the receipt of push notifications on your mobile device through your device settings.

Information Collected Automatically

When you use our Site, we automatically record information such as browsing activity and data displayed or clicked on (such as user interface elements, ads, and links) and collect other information such as the type of device you use, browser type, operating system version, IP address, and date and time of access.

We use certain technologies, such as cookies, web beacons, and similar technologies, to collect information automatically from you when you use our Site. We may use these technologies to, for example, record your preferences, track your use our Site across multiple devices, measure exposure to our online advertisements, monitor traffic, analyze use of our Site, for security purposes, to display information more effectively, to personalize your experience, and to improve the Site.

You have choices to limit some tracking mechanisms.  Many web browsers automatically accept cookies, but you may be able to modify your browser’s settings to decline cookies. If you choose to decline cookies, certain features may not function properly or may not remain accessible to you.  In addition, you may also render some web beacons unusable by rejecting or removing their associated cookies.

We may also use information collected automatically from a particular browser, device, or application to recognize you on another browser, device, or application linked to you, for fraud prevention and other purposes.

Log File Information

Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, and Internet browser type and version. We use this information to ensure that the Site functions properly.

IP Address

Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses our Site, along with the time of the visit and the pages visited. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering our Site. We may also derive your approximate location from your IP address.


Cookies are small text files that may be placed on your device when you visit our Site or when you view advertisements that we have placed on other websites. Cookies allow your browser to remember some specific information which the web server can later retrieve and use. When you quit your browser, some cookies are stored in your computer’s memory, while some expire or disappear.

Tags, Pixels, Web Beacons, Clear GIFs

A web beacon, also known as an Internet tag, pixel tag, or clear GIF, is typically a one-pixel, transparent image located on a webpage or in an e-mail. These may be used when you are served with advertisements, when you interact with advertisements outside of our online services, or when you interact with our communications. They are generally used to transmit information back to a web server, and they help us measure the success of our marketing campaigns and compile statistics about usage of our Site.

Interest-Based Advertising

Interest-based advertising refers to collecting information about your online activities over time and across different websites, devices, and other online services to deliver advertisements to you based on your web-viewing behavior. We may use interest-based advertising to deliver advertisements and other targeted content to you. To facilitate interest-based advertising, we partner with third-party advertising companies who also use these tracking tools to provide advertisements on our Site or other websites. These third parties may use these technologies to collect information about you when you use our Site or engage in other online activities. They may collect information about your online activities over time and across different websites and other online services. They may also use persistent identifiers to track your Internet usage across other websites and devices in their networks beyond our Site. They may use this information to provide you with interest-based advertising or other targeted content. You may obtain more information about this practice, and learn about the options available to limit these third parties’ collection and use of your information, by visiting our opt-out page and the websites for the Digital Advertising Alliance and the Network Advertising Initiative, as well as the webpages for(a) Facebook’s ad preferences tool and privacy policy and (b) Twitter’s privacy controls for personalized ads.

If you choose to opt-out, a cookie will be placed on your browser or device indicating your decision. This cookie is specific to a particular device and browser, so if you use different browsers or devices, you will need to opt-out on each. In addition, because the opt-out is facilitated via cookies, if you clear your cookies you will need to opt-out again.

Other Technology

We use Adobe Analytics, a web analytics service provided by Adobe on the Site. Adobe Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Site, compile reports on the Site’s activity and provide other services related to Site activity and usage. The technologies used by Adobe may collect information such as your IP address, time of visit, whether you are a return visitor and any referring website. The Site does not use Adobe Analytics to gather information that personally identifies you. The information generated by Adobe Analytics will be transmitted to and stored by Adobe and will be subject to Adobe’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Adobe, click

We use the Google Maps API to help pre-fill in address information. To learn about Google’s privacy practices, click

Do Not Track Signals

We do not respond to browser do-not-track signals at this time.


We take the security of your Personal Information seriously. We seek to limit access to your Personal Information to authorized employees, agents, contractors, or vendors. We also maintain physical, electronic, and procedural safeguards designed to protect the information against loss, misuse, damage, or modification, and unauthorized access or disclosure while in our possession. No data transmission or storage system can, however, be guaranteed to be fully secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.

Other Important Information

Social Media and Links to Other Web Sites and Apps

This Privacy Policy applies only to our Services and our Site. However, our Site may contain links to other web sites and applications that are not operated or controlled by us and for which we are not responsible. We encourage you to review the privacy policies of third-party properties before using them.


Our Services are not directed to and may not be used by anyone under the age of 21 and, as such, we do not knowingly collect Personal Information from anyone under the age of 21.   If you are under the age of 21, please do not submit any Personal Information to Ayco or Mercer or use our Site. If a parent or guardian becomes aware that his or her child under the age of 21 has provided us with Personal Information, he or she should contact us at, and we will, subject to our recordkeeping obligations under the Investment Advisers Act of 1940 and other applicable law, delete such information from our files.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our information practices or legal requirements. The effective date at the top of this Privacy Policy indicates when this Privacy Policy was last revised.

Any changes will become effective when we post the revised Privacy Policy on our Site. Your use of our Site following these changes means that you accept the revised Privacy Policy.

Other Important Information

Our Services and Site are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country, or territory other than that of the United States. You must be an individual of at least twenty-one (21) years of age and reside in the United States, on a United States military base, or in a United States Territory in order to use our Services and Site. If you use our Services or Site outside of the United States, you understand and consent to the transfer of your Personal Information to, and the collection, processing, and storage of your personal information in, the United States and elsewhere. The laws in the United States and these countries regarding Personal Information may be different from the laws of your country.

For CA clients:  In accordance with California law, we will not share information we collect about California residents with non-affiliates unless the law allows.  For example, we may share information with your consent or to service your accounts.  We will limit sharing among our companies to the extent required by California law.

For NV clients: We are providing you with this notice pursuant to state law. If you prefer not to receive marketing calls from us, you may be placed on our internal Do Not Call List by calling 1-866-325-2215.  You may also contact the Nevada Attorney General’s Office: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington Street, Suite 3900, Las Vegas, NV 89101; telephone number: 1-702-486-3132; e-mail:

For VT clients: We will not disclose information about your creditworthiness to our affiliates and will not disclose your personal information, financial information, credit report, or health information to nonaffiliated third parties to market to you, other than as permitted by Vermont law.

Contact Us

If you have any questions about our Privacy Policy, please contact us at or at 1-866-325-2215.