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Ayco launches Marketplace to help employees achieve financial goals

Press Release 07.07.2020 2 MIN READ


COHOES, NEW YORK− Ayco, a Goldman Sachs Company and preeminent leader of company-sponsored financial counseling services, announced today the launch of the Ayco Marketplace. As an extension of the holistic financial planning Ayco has been providing to hard-working Americans for nearly 50 years, the Ayco Marketplace is an open-architecture digital platform designed to empower employees with the solutions needed to execute on financial planning guidance and progress toward financial goals.

The Ayco Marketplace offers both proprietary solutions and curated products and services from industry-leading organizations across a variety of areas, including:

  • Personal loans and savings 
  • Student loan refinancing
  • Insurance 
  • Investment management
  • Charitable giving

Additional services anticipated for the future include annuities, investment accounting and tax preparation.

“In a world full of uncertainty, more than ever employees are looking to their employers for resources and guidance to get them through this challenging period,” said Greg Wilson, Head of Ayco’s Institutional Client Business. “We believe the Ayco Marketplace will help improve financial wellness and bring peace of mind to our clients’ employees across the nation.” 

To promote engagement and maximum efficacy, the Ayco Marketplace allows employers to customize the solutions available to their employees through an open-architecture platform. Ayco’s corporate clients can curate products and services, and adjust their accessibility when appropriate, to meet the unique needs of their employee population.

“As the role of the employer continues to shift, Ayco is committed to providing our corporate partners with the financial counseling tools to serve as a north star for their employees; a particularly important objective as millions of Americans are struggling financially during the COVID-19 pandemic,” said Larry Restieri, Ayco CEO. “By adding financial products and services to Ayco’s platform, we are empowering employees with both the knowledge and solutions needed to make confident and prosperous decisions in their personal finances. At the heart of our businesses, we work to deliver a more productive and engaged workforce to our clients through comprehensive financial counseling. We are excited to launch the Ayco Marketplace as the next evolution of our mission.”

Learn more about Ayco Marketplace and its offerings.


Tara Ryan
Senior Vice President, Brand Strategy & Communications